Entering Ruri’s fourth year, we have made tremendous strides reaching approximately 4,500 farmers in 39 provinces, successfully hauling more than 3 million kilos of produce, and helping about 65,000 families directly and indirectly. These significant milestones have given us the opportunity to reflect, analyze, and gain a deeper understanding of what we can achieve with greater resources, a stronger resolve, and a broader perspective. And now, we firmly believe that we’re ready to take on a more impactful mission – transitioning from a rescue buy to a guaranteed buy model and enjoining our farmers to adopt and embrace the organic farming method

100,000 Sustainable And Debt-Free Farmers By 2030​

This is our achievable goal for RuRi Club. Its foundation rests upon these three paramount principles:


Access to affordable organically grown food


Assured and stable income for the farmers that will free them from debt and eventually uplift their socio-economic conditions, and


Natural farming methods that are sustainable and beneficial for the environment





No Annual Membership Fee

P5,000 Annual Membership Fee

P50,000 Annual Membership Fee

Regular Price on all purchases
5% discount on all purchases
10% discount on all purchases
Club ID and Merch
Club ID and Merch
Meruri Birthday Basket
Meruri Birthday Basket
Member only shopping for special products and campaigns
Member only shopping for special products and campaigns
Club Points and Rewards
Club Points and Rewards
Affiliate Offers and Discounts
Affiliate Offers and Discounts
10% Discount on accommodations and food at Camp Mingan
Membership to Camp Mingan; Free 5D/4N accommodation at Camp Mingan; 20% discount on accommodations and food thereafter
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