Rural Rising Philippines (RuRi) is a collective grassroots effort to help distressed Filipino farmers get back on their feet and feed the nation with pride.
By eliminating layers of intermediaries between farm and market, RuRi can pay farmers double the ongoing farmgate price and sell to consumers at half the supermarket price. In four years, this intervention has rescued close to 4 million kilos of produce that would have otherwise gone to waste.
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