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About us

What is Ruri Club?

Ruri Club is a Community Supported Agriculture (CSA) initiative that bridges the gap between consumers and small-holder farmers. CSA is a model where consumers subscribe to receive regular deliveries of fresh, seasonal produce directly from local farmers. This arrangement ensures that farmers have a guaranteed market for their crops, providing them with financial stability and reducing their economic risks.

How Does RuRi Club CSA Help Smallholder Farmers?

Financial Stability: Farmers get upfront payments that cover the cost of seeds, equipment, and labor. Risk Reduction: Farmers are less vulnerable to market fluctuations and unpredictable sales because they have a guaranteed buyer base. Fair Compensation: Farmers receive a fair price for their produce which ensures their livelihoods.

How does RuRi Club CSA Benefit You?

Fresh Produce Subscription: You’ll receive a weekly supply of fresh, locally grown fruits and vegetables that you can turn into high-quality nutritious food for your family. Contribution to a Strong Local Agriculture: Your membership makes farms more sustainable and injects resilience in the local food system. Discount Privileges: By presenting your RuRi Club Card at the RuRi Stores, you can avail of up to 20% discount on your purchases.

What are the RuRi Club Subscription Plans:

You have three flexible subscription plans to suit your need and budget:

How do you become a RuRi Club Member?

With the payment of P2,000 Membership Fee, renewable yearly, you can become a RuRi Club Member. That’s P166/month or P5/day.

What else do I get once I become a member?

Ruri Club ID Card with Credit Line:This card can be used as an acceptable identity card and provides eligibility for a Line of Credit (LOC) of up to P30,000 from Maya. RuRi Club Shirt: Ruri Club merchandise that expresses your support and pride in being part of the Rural Rising community of helpers.

What does it mean to join the RuRi Club CSA?

By joining Ruri Club CSA, you help RuRi not only become operationally excellent but sustainable as well. More importantly, it puts within reach our cherished vision of helping 100,000 farmers become sustainable and debt-free farmers by 2030.

Rural Rising Philippines (RuRi) is a collective, non-profit grassroots effort to help distressed Filipino farmers get back on their feet and feed the nation with pride. It aims to do this by doing “Rescue Buys” in areas where there is an over-production of fruits and vegetables, and by paying the farmers above-farm gate prices. RuRi then distributes the rescued produce to its members at below-bagsakan prices. The farmers win and so do the consumers. All fruits and vegetables that are not claimed within 48 hours are automatically donated to hungry communities in the NCR and to various community pantries. No produce goes to waste.
We believe that when farmers are paid the right price, they have a chance at achieving rural prosperity; that by giving members access to fresh and cheap produce, they would share what they cannot consume to the needy or perhaps create a profitable reseller business; that by channeling all unclaimed or unsold produce to residents in economically depressed communities, their lives are sustained, their souls given hope. We do weekly Rescue Buys in towns and cities all over the country. RuRi operates a Vegetable Rescue Center in Baguio City, and three distribution hubs in the NCR. These are RuRi North at Congressional Avenue., Quezon City and RuRi South at the Alabang Town Center, Muntinlupa, and at Avida Towers Centera in Mandaluyong.

The conversations at RuRi are led by spouses Ace and Andie Estrada of Baguio City. RuRi currently has 40,000 FB group members and 175,000 FB page followers. You can send inquiries to info@ruralrisingph.com

RuRi is working to erect vegetable tramlines in Benguet, create a water and forest conservation project in Nueva Ecija, and establish community libraries in various farmer communities. It is also working to establish a processing and packaging facility for rescued produce, and the country’s first Rescue Kitchen. We welcome offers of help in whatever form it comes if it would help the farmers and create small but impactful change in the countryside.

Million Kilos Rescued
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Provinces
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Partner Farmers
2000 +
Active Members
1000 +
Years
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